Sabenorio’s PSA campaign for The Partnership at Drugfree.org will launch nationwide in September 

Los Angeles, CA (August 23, 2012) – Director Nico Sabenorio has been nominated for two 2012 MTV Video Music Awards – both in the category of “Best Video With a Message.” In addition, Sabenorio’s PSA campaign for The Partnership at Drugfree.org’s “The Medicine Abuse Project” will launch nationwide the week of September 23-29.

The MTV Video Music Award (VMA) nominations are for “The Fighter” by Gym Class Heroes and “Ballad of Hollis Brown” by Rise Against. Winners will be announced at the awards ceremony on September 6. “The Fighter” is an intimate and inspiring documentary-music video hybrid about John Orozco, the famed Olympic gymnast from the Bronx. Shot in his hometown and at the Olympic Training Center in Colorado Springs, the video was heavily featured in official 2012 Olympic coverage and primetime news stories.

Another documentary-music video hybrid, “Ballad of Hollis Brown” is a powerful look at poverty in agricultural communities across the U.S. The video is part of the Amnesty International project, “Chimes of Freedom,” which features modern covers of classic Bob Dylan songs. Sabenorio shot the video in an improvisational manner while driving from Chicago to Los Angeles, along the way looking for stories to record and editing in the back of a moving SUV. Both music videos can be viewed at http://www.nicosabenorio.com/

Launching the week of September 23-29, “The Medicine Abuse Project” by The Partnership at Drugfree.org (formerly Partnership for a Drug Free America) will feature :30 and :15 PSAs by Sabenorio chronicling the surprising and shocking dangers of teen prescription drug abuse. The spots will air nationwide on all major networks and will be accompanied by a 12 minute documentary available online. In addition, a :90 version of the PSA will play on a giant pill bottle installation at Grand Central Station in New York City.

Sabenorio is an award winning documentary director with a passion for spreading awareness of social issues through cinematic, emotional, non-fiction films. Topics explored in his work include human trafficking, youth violence, child hunger, crystal meth, and fight clubs. His client list includes National Geographic, Interscope Records, Warner Bros. Music, Atlantic Records, Amnesty International, and the Office of National Drug Control Policy. For more information, visit http://www.nicosabenorio.com.

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