(March 25, 2014) – Phase 4 Films and The Vladar Company today announced that the Mickey Rourke narrated box office hit, docudrama Generation Iron, will extend its reach into the Canadian market in summer 2014. The film first premiered in on September 20, 2013, quickly making it one of the top 6 highest grossing documentaries at the box office that year. Phase 4 Films will release Generation Iron on DVD, On Demand and Digital Download.
The Vladar Company’s Edwin Mejia states, “It’s exciting to watch a film we produced and distributed continue to stand shoulder to shoulder with major studio releases, further expanding across the globe on all platforms to enthusiastic audiences. Documentaries are tough and challenging in today’s ever-changing new world of distribution. Generation Iron has changed the perception of bodybuilding around the world and our hybrid approach allows us to reach the masses with the help of Phase 4 Films.”
“Generation Iron is an exceptional documentary that perfectly captures the pain, sacrifice and dedication that it takes to compete in the world of bodybuilding,” said Berry Meyerowitz, President and CEO of Phase 4 Films.
Generation Iron follows the world’s leading bodybuilders as they train and compete for the coveted Mr. Olympia title. The film gives front row access to the lives of the top 7 bodybuilders in the sport, including Phil Heath, Kai Greene, Branch Warren and . Mickey Rourke narrates the film, with appearances by Arnold Schwarzenegger, Lou Ferrigno and Jay Cutler. It is produced by Vlad Yudin and Edwin Mejia. Jerome Gary, producer of the cult classic “.” which helped make Arnold Schwarzenegger a household name, is executive producer along with David Pecker, Robin Chang and Eric Weider.
The deal was negotiated by producer Edwin Mejia, for The Vladar Company and Jessica Labi for Phase 4 Films.
About VLADAR COMPANY
The Vladar Company is a media and entertainment company, led by Vlad Yudin and Edwin Mejia. Since its inception in 2008, the company has catered to the market’s growing need for entertainment content across multiple platforms. The company focuses on developing, financing and packaging a library of intellectual properties with its producing partners at leading Hollywood and International production studios. The company is becoming a leading producer of many genres and multiple mediums in US and international markets.
Vladar will continue to develop, finance and release projects in different formats as well as create and build brands with partners and investors around the world. Vladar will also focus on creating and developing new distribution models and contribute to the success of independent film and TV production. Its sales and operations will expand nationally and internationally.
About AMERICAN MEDIA INC
American Media, Inc. (AMI) owns and operates the leading celebrity and health & fitness media brands in the country. Our magazines have a combined total circulation of 7.2+ million and reach more than 60 million men and women each month. Our digital properties reach a total of 24+ million unique visitors and 183+ million page views monthly.
AMI pioneered both the celebrity and health & fitness categories. During the 1960s, the National Enquirer was the first magazine to begin publishing celebrity news and gossip on a weekly basis. Weider Publications (acquired by AMI in 2003) launched the very first health & fitness magazine, Your Physique, in 1940.
About PHASE 4 FILMS
Phase 4 Films (www.phase4films.com) is one of the leading full service independent studios. With offices in nine cities in the U.S. and Canada, Phase 4 provides a full range of services relating to the sales, marketing, licensing and distribution of feature films, television and special interest content across all media in the North American market. Phase 4 is unique in the independent space as it maintains direct distribution relationships with all major and secondary accounts across all content channels. Its recent releases include The Baytown Outlaws, starring Eva Longoria and Billy Bob Thornton, Shana Betz’ Free Ride starring Anna Paquin and Lucy Walker’s critically-acclaimed The Crash Reel. Upcoming releases include Goodbye World, starring Adrian Grenier, and the Jay-Z documentary Made in America, directed by Ron Howard. Its dedicated kids & family label, kaboom! Entertainment, is one of the most recognizable brands in the market.
